Tracy Howe is presently EVP-Sales and Marketing for Evolution Labs. From 2009 to 2013, Howe founded two companies focusing on fan engagement and student-athlete success for intercollegiate athletic departments. Clients include The Ohio State University, Temple University, Wake Forest and many others.

In 2000, Tracy co-founded GoalQuest with Peter Kraft. The company provided custom recruitment, enrollment and retention programs for colleges and universities around the country. During her seven-year tenure at GoalQuest, Howe delivered more than 1,000 programs for more than 500 clients, including University of Alabama, University of Missouri, SUNY Albany, Loyola Marymount University and American University. In 2007, Howe facilitated the acquisition of GoalQuest to Halyard Educational Partners.

In 1994, Tracy was head of sales and marketing for CMG Media Group, publisher of Link Magazine (the most widely-read college magazine in the country with more than three million readers). In 1997, Tracy played an integral role in the sale of CMG to College Television Network (CTN). CTN deployed custom news programming in partnership with CNN for the college market, as well as a proprietary music video network. In 1999, Howe was part of the transition team when CTN was acquired by Viacom, effectively converting College Television Network to MTVu (MTV on college campuses).