Peter Kraft is presently the CEO and Co-Founder of Evolution Labs. Prior to Evolution Labs, Peter worked for Lehman Brothers (circa 1990, on the 103rd floor of the World Trade Center). In 1993, Peter founded CMG (publisher of Link Magazine, the number-one college magazine in the country with more than three million readers). It was here he met Tracy Howe, where together, Peter serving as President & Publisher and Tracy as VP Sales & Marketing, the two of them built CMG into powerhouse marketing brand for clients targeting the elusive youth and college market.

In 1997, Peter and Tracy worked together to facilitate the sale of CMG to College Television Network (custom news network in partnership with CNN). In 1999 Kraft and Howe played integral roles on the transition team when CTN was acquired by Viacom, effectively converting College Television Network to MTVu.

In 2000, Kraft and Howe co-founded GoalQuest. The company provided custom recruitment, enrollment and retention programs for colleges and universities around the country. During his seven-year tenure at GoalQuest as Co-Founder & President, Peter delivered more than 1,000 programs for more than 500 clients, ranging from the University of Alabama to University of Missouri to Loyola Marymount to American University. In 2007, Kraft and Howe facilitated the sale of GoalQuest to private equity firm Halyard Educational Partners.

From 2009 to 2013, Peter founded two more companies focusing on fan engagement and student-athlete success for Intercollegiate Athletic Departments. Clients include The Ohio State University, Temple University, Wake Forest and many others.